Top 5 Fashion Games Performance in Kenya, Q4 2022

During the fourth quarter of 2022, the top 5 fashion games on a unified platform in Kenya showcased intriguing trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance of these popular apps:

Dream Wedding! from MagicLab saw a fluctuating pattern in weekly downloads, starting at approximately 9.3K at the end of September and dipping to around 3.2K by the end of October. The downloads then picked up, peaking at 7.8K in early December before stabilizing around 7.3K by the end of the quarter. Weekly active users followed a similar trend, beginning at 17.1K and experiencing a low of 8.6K in late October, before climbing back to 14.1K by the end of December.

Fashion Battle - Dress up game by Apps Mobile Games experienced a consistent increase in weekly downloads, starting at 3.9K in late September and reaching 6.3K by the end of December. Active users also rose steadily from 10.8K to 16.6K over the same period. Notably, the game began generating revenue in December, peaking at $2 in the second week of the month.

Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES saw its weekly downloads surge from 3.4K at the end of September to a high of 5.8K in mid-December, before settling at 4.5K by the end of the quarter. The weekly active users mirrored this trend, increasing from 22.4K to a peak of 25.8K in the final week of December.

Dress Up Games from Dress Up Makeover Girls Games witnessed a steady rise in weekly downloads, starting at 1.7K in late September and reaching 5.1K by the end of December. Weekly active users also saw a significant increase, growing from 5.2K to 9.6K over the same period.

Hair saloon - Spa salon by YovoGames had a gradual increase in weekly downloads, beginning at 1.8K and peaking at 3.4K by the end of December. Active users also increased from 5.5K to 8.1K during the quarter.

For more detailed insights and comprehensive data on the performance of these apps, visit Sensor Tower.